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Custom Wine Displays

Display vs Shelf
Initial purchase guarantee60 bottles12 bottles
Initial SKU offering51
Manipulate promotional advertising at willYesNo
Consumer awareness Will sell double or more per POS compared to shelves. Does not require discounts to attract attention Offering discounts required to attract notice
Retail space Guarantees exclusive retail space even when product quantity is low Can get squeezed in even eliminated
Merchant reach An attractive display enables you to get more POS. Even the chains are easier to reachShelf space in chains is limited and at a premium
Product impactVery High. Studies show 65% of consumers that pick up a product will purchase it. The display makes this more likely.Low